Marketing and Communication

This qualification reflects the roles of individuals who are able to provide leadership and strategic direction with the marketing function of an organisation. It is ideal for clients wishing to attain highly specialised knowledge and management competence in the area of marketing management.

Upon completion of this qualification, it is expected the learner would possess the skills and knowledge to analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies across all marketing functions.

Entry to this qualification is limited to those individuals who have completed all of the following core units in BSB52415 Diploma of Marketing and Communication:

• BSBMKG507 Interpret market trends and developments
• BSBMKG523 Design and develop an integrated marketing communication plan
• BSBPMG522 Undertake project work

• IELTS 5.5 or equivalent

• Marketing director
• Marketing strategist
• National, regional or global marketing manager

• Develop an advertising campaign
• Develop and implement diversity policy
• Manage finances
• Lead and manage organisational change
• Provide leadership across the organisation
• Manage innovation and continuous improvement
• Develop and implement strategic plans
• Develop and implement a business plan
• Design and develop an integrated marketing communication plan
• Manage the marketing process
• Develop organisational marketing objectives
• Develop a marketing plan