Marketing and Communication

Based on selected electives, upon completion of this qualification clients are expected to utilise the sound theoretical knowledge in marketing management and communication to ensure that marketing functions are effectively conducted in an organisation or business area.

This qualification is designed to provide practical introduction to working effectively within the area of marketing. Clients would have the opportunity to acquire the critical skills and knowledge in both traditional and current marketing management. The course is also ideal for current marketing practitioners to gain deeper understanding and update of current marketing practices.

• Marketing manager
• Marketing team leader
• Product manager
• Team Leader
• Public relations manager

• Manage budgets and financial plans
• Lead and manage effective workplace relationships
• Develop and use emotional intelligence
• Identify and evaluate marketing opportunities
• Establish and adjust the marketing mix
• Plan market research
• Interpret market trends and developments
• Plan e-marketing communications
• Implement and monitor marketing activities
• Conduct a marketing audit
• Design and develop an integrated marketing plan
• Undertake project work