Marketing and Communication

School Name
Berkeley Business Institute

Advanced Diploma of Marketing and Communication at Berkeley Business Institute reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and
communication, advertising or public relations functions of an organisation.

Entry Requirements

Entry to this qualification is limited to those individuals who:

• have completed all core units in BSB52415 Diploma of Marketing and Communication which are

– BSBMKG507 Interpret market trends and developments

– BSBMKG523 Design and develop an integrated marketing communication plan

– BSBPMG522 Undertake project work

  • are 18 years or older; and
  • have completed Year 12 or its equivalent with suitable English language skills.
  • International Students are also required to have an English ability at the IELTS 5.5 or equivalent.

Career Opportunities

  • Marketing director
  • Marketing strategist
  • Global Account Manager

Study Subjects

Course Units
  • Develop an advertising campaign (BSBADV602)
  • Develop and implement strategic plans (BSBMGT616)
  • Develop a marketing plan (BSBMKG609)
  • Manage finances (BSBFIM601)
  • Develop and implement a business plan (BSBMGT617)
  • Manage innovation and continuous improvement (BSBMGT608)
  • Manage knowledge and information (BSBINM601)
  • Manage the marketing process (BSBMKG603)
  • Manage market research (BSBMKG607)
  • Develop organisational marketing objectives (BSBMKG608)
  • Provide leadership across the organisation (BSBMGT605)
  • Plan and establish compliance management systems (BSBCOM603)
Time: 08:45 AM - 04:45 PM
Schedule: Mon-Tue
Or afternoon
Time: 05:45 PM - 09:45 PM
Schedule: Mon-Tue-Wed-Thu
Or weekend
Time: 08:45 AM - 04:45 PM
Schedule: Fri-Sat
Level: Advanced Diploma
Duration: 24 months
Language: English
Price: A$ 11000
Application Fee: A$ 200

Contact with School