Diploma of Social Media Marketing

The Diploma of Social Media Marketing is the world’s first and only formal qualification in social media marketing. This qualification will equip students with the necessary skills to immediately apply social media marketing strategies to their chosen business or organisation. Upon successful completion of the course, students will receive the 10904NAT Diploma of Social Media Marketing.

• More than 4 billion people worldwide use social media.
• An average of 2 million people sign up to social media channels every day.
• Facebook has 2.7 billion monthly active users.
• Average daily social media usage is nearly 2.5 hours.
• YouTube is the world’s most visited social media site.
• TikTok leads the ranking of mobile apps by downloads (excluding China).
• 69% of marketers use social media for brand awareness.
• 49% of consumers unfollow brands on social media for poor customer service.
• 45% of consumers like and follow accounts suggested in their feeds or use discovery tools.
• 91% of consumers visit a brand’s website or application when they follow them on social media.

Social media can offer various advantages for marketing. Firstly, it allows you to reach a large, global audience. Additionally, you can use social media platforms to target specific segments of your market precisely. This targeting can help improve customer loyalty to your brand. Furthermore, social media provides a way to measure your marketing results and evaluate your return on investment. You can also use social media to generate leads and convert them into paying customers, which can help reduce your overall marketing costs. Another benefit is that social media can help drive traffic to your website. Additionally, social media can serve as a platform for collecting customer reviews and insights, which can inform your marketing strategies. Lastly, social media can also be used to improve customer service.

- Demonstration of IELTS 5.5 minimum, or equivalent, for CRICOS entrants
- Learners must be at least 18 years old
- High-level language, literacy, and numeracy skills are required, including the ability to interpret complex documents, prepare written reports, and prepare budget spreadsheets
- It is recommended that learners have successfully completed English to Year 12 level for entry to the course
- If learners have not successfully completed English at Year 12 level, they can demonstrate the required skills through one of the following:
  - Successful completion of a Nationally Recognised Training qualification at Certificate III level or higher
  - ACER's Core Skills Profile for Adults Level 3 or above
  - 2 years of relevant industry experience in a role that requires the use of written documentation and communication.

Here are three different levels of job roles in social media marketing:

Entry Level Roles ($60-$75k+ Salary):

- Digital/Social Media Coordinator
- Digital Marketing Assistant
- Communications Assistant

Upskilled Roles ($75-$90k+ Salary):

- Brand Manager
- Social Media Strategist
- Content Marketing Strategist
- Community Manager

Managerial Roles ($90-$200k+ Salary):

- Marketing Director/Manager
- Social Media Manager
- Social Media Strategy Manager
- Marketing Manager

This Diploma is designed for all marketers, regardless of their experience level, as it covers all the essential aspects of social media marketing. By gaining a formal qualification, you can improve your skills and increase your chances of standing out from your competition.

Core Units:

• Plan, Implement and manage content marketing
• Develop a social media strategy
• Plan, conduct and optimize organic social media marketing
• Plan, manage and optimize paid social media advertising
• Establish, build and leverage a personal brand on social media
• Plan, implement and manage social media conversion strategies

Elective Units:

• Conduct marketing audits
• Write persuasive copy
• Build dynamic websites