Digital Marketing
If you would like to understand the digital marketing world and start a career in this field, then this course is for you.
Who is this course for?
-Anyone who is seeking to obtain practical knowledge about digital marketing and /
-or individuals who are currently working in a marketing role or wish to move into a digital marketing role and want to gain a better understanding of how digital marketing can help improveyour business.
Advanced Diploma of Digital Marketing At Australian College of Business Intelligence gives you knowledge and skills in digital marketing to help you perform the different functions associated with roles such as Digital Marketing Manager or Digital Marketing Strategist. During the study, you will be taught to understand the benefits of each digital marketing platform and how to use these platforms to the benefit of the organisation. You will learn how to manage the business’ digital profiles effectively to increase brand awareness and generate revenue. You will also be given instructions on how to write and develop content for digital platforms n that is consistent with the organisation’s brand identity and its marketing objectives.
Delivery mode
3% online and 67% face to face
Entry Requirements
- be aged over 18; and
- have completed an approved an English language test such as IELTS 5.5 – or equivalent (international
students only).
To enter this qualification, individuals must provide evidence of knowledge of:
marketing principles and concepts, digital media platforms and software, social media marketing. To demonstrate this, individuals must have completed a formal course of study or a minimum of one year’s employment in the field of sales and marketing, digital media and social media marketing or related field.
Career Opportunities
- User Experience Designers
- SEO and SEM Specialist
- Content Strategist
- Digital Marketing Manager
- Digital Marketing Strategist
- Data Analysts
- Email Marketing Specialist
Study Subjects
| Units | |
|---|---|
| SIRXMKT007 | Develop a digital marketing plan |
| DGMANA001 | Use web analytics tools to gather data on marketing performance |
| FNSORG501 | Develop and manage a budget |
| DGMWEB001 | Optimise a website within a digital marketing strategy |
| DGMCON001 | Develop and implement a content strategy for digital publication |
| DGMSEO001 | Build and implement a search engine optimisation strategy |
| DGMSEM001 | Create and manage paid search campaigns |
| DGMMED001 | Plan and conduct email marketing |
| DGMMED002 | Plan and conduct marketing through social media |
| DGMMED003 | Build and conduct display and video advertising |